School of Business
Bachelor of Business — Marketing
Programme Overview
This programme prepares graduates for a successful career in marketing and management. Students develop comprehensive skills in national and international marketing, consumer behaviour, competitive strategy, and marketing environment management.
Core Areas of Study
National & International Marketing
Consumer Behaviour Analysis
Competitive Business Strategy
Marketing Environment Management
Duration
3 Years Full-Time
Credits
360 Credits
Level
Level 7 (Bachelor's)
Graduate Careers:
Professional Marketer
Entrepreneur / Business Owner
Marketing Manager (Private & Public)
Key Modules Overview
19 Modules
| Module Title | Level | Credits |
|---|---|---|
| Introduction to Marketing | Level 5 | 15 |
| Business Mathematics & Statistics | Level 5 | 15 |
| Introduction to Management | Level 5 | 15 |
| Business Communication | Level 5 | 15 |
| Economics | Level 5 | 15 |
| Buyer Behaviour | Level 6 | 15 |
| Marketing Research | Level 6 | 15 |
| Service Marketing | Level 6 | 15 |
| Strategic Marketing | Level 6 | 15 |
| Small Business & Entrepreneurship | Level 6 | 15 |
| Commercial Law | Level 6 | 15 |
| Brand Communication & Marketing | Level 7 | 15 |
| Digital Marketing & Management | Level 7 | 15 |
| International Marketing & Management | Level 7 | 15 |
| Tourism Marketing & Management | Level 7 | 15 |
| Events Marketing & Management | Level 7 | 15 |
| Agri-Aqua Marketing | Level 7 | 15 |
| Human Resource Management | Level 7 | 15 |
| Applied Christian Ethics | Level 7 | 15 |